The idea for Muscle Milk began when our team noticed too many athletic companies leaning into the gym-rat narrative. They were marketing their products to a niche group of individuals who looked exactly the same. In reality, there's a wide variety of people and body types who prioritize their health and fitness.

We wanted to highlight this in the most fun way possible: lucha libre.

I was brought onto this project as a producer. It was one of the biggest pieces I'd produced, and I was worried that I had the skills necessary to make the project successful. I learned that you grow the most when you’re stretched. I dove in, got to work, and this set ended up running smoother than any set I'd ever been on.
I learned to trust my creatives. When the team pitched the idea to me, it was definitely outside of my comfort zone. But they had a vision, and I had to trust that they knew what they were doing. I'm so glad I did.
I learned to delegate what you can, then focus on everything else. I was fortunate to have an associate producer on this project, so I put her in charge of communicating with locations, freeing up my time for casting, budgeting, scheduling, and other responsibilities.
I learned that it's really hard to put out a casting call for a child without sounding like a total creep. No matter how many times I wrote variations of "ISO: tan kid willing to be shirtless on camera," it never ended up sounding less creepy.
I learned that somebody needs to handle the money. This process was made easier via a shared Google Sheets document where we could all record expenses and upload receipts as they came in.
With the COVID-19 pandemic raging, I learned how to manage a set in the middle of a public health crisis. This meant observing and implementing Utah's COVID guidelines, such as social distancing, wearing of masks, taking temperatures, and on-set sanitization.